Presented exactly like the $0.99 Appointment Engine campaign — the same 8-tab experience and the real funnel WALK — in five distinct clinic brands, each modeled on a real category-winner. Flip the switch and the entire funnel becomes a different clinic.
A free 60-second Candidacy Self-Check into a goal-tagged recommendation and a booked consultation. Built exactly like the $0.99 Appointment Engine — same 8-tab experience, same real funnel walk. Diagnose the fit, then let a surgeon confirm it.
A free 60-second Candidacy Self-Check — the goal-tagged quiz that turns cold traffic into booked consultations. The reframe: you don’t need to guess whether you’re a candidate — the check tells you, then a surgeon confirms it.
People weighing body contouring who quietly wonder “am I even a candidate?” — problem-aware to early solution-aware, researching on their phone, not yet ready to call a surgeon. The widest, coldest top-of-funnel audience.
Cold → warm. They feel the problem but haven’t chosen a provider or a procedure. The check meets them at curiosity, not at the buying decision.
Someone already decided on a specific surgery and shopping on price — that’s the Financing or Gallery funnel. This one is for the earlier, “is this even me?” moment.
A 60-second, six-tap quiz (goal → body-map area → fat-vs-skin → timing → history) reads what the person actually needs — no price, no pitch, no diagnosis.
The answers route to one of four honest tracks — contouring · tightening · combined · consult — and return a personalized recommendation on the spot. That read is the lead magnet.
The recommendation ends in a complimentary consultation where a board-certified surgeon confirms candidacy and builds the plan. The consult → procedure is the real offer; the free check is just the honest doorway to it.
A 60-second self-check that returns a goal-tagged candidacy read (contouring / tightening / combined / consult), then invites a complimentary consultation. The full page-walk is built — landing → quiz → result → booking → thank-you.
A body-contouring result that answers to your proportions
Board-certified surgeon confirms candidacy at consult
A read in 60 seconds; a consult booked this week
Six taps, no diagnosis, no obligation
One brain, two surfaces on the 60-second Candidacy Self-Check spine. Swift handles chat, SMS & DM; Starling handles voice. They share one qualification spine, objection library, calendar, field map and compliance guardrails — a lead who starts on chat and continues on a call is one continuous record, never re-asked.
The one job
Turn any contact into a booked-and-shown consult. Speed-to-lead in minutes (first touch < 5 min; Starling outbound often < 60s). Never a dead end. Never diagnoses — a board-certified surgeon confirms candidacy at the consult.
Patient-care coordinator on the site chat widget, SMS and IG/FB DMs. Runs GHL native Conversation AI.
Swift: "Great goal to start with! Most patients start from as low as $[27]/week with 0% financing — your exact plan gets locked at your free consult. Quick one: mostly stubborn fat, loose skin, both, or not sure?"
Inbound 24/7 + outbound speed-to-lead / reminders / no-show recovery. GHL native Voice AI (inbound) or Vapi/Retell (outbound).
Swift's instant first-touch (< 60s) on a new lead, plus native Missed-Call-Text-Back on the clinic number. Goal-matched to what the lead actually chose.
sms_consentMissed-call (AXIS): "Sorry we missed you — AXIS Body Co.! What can we help with? Reply here and we'll sort it fast."
Both bots read the one Complimentary-Consult calendar. Offers real slots, confirms, writes consult_datetime — the reminder ladder enrols automatically.
Swift: "I've got Wednesday 5:30pm or Saturday 10:00am open — which works?"
Reminder ladder pre-empts the no-show; Starling recovery call + rebook link recovers it. Zero guilt, never drops a lead.
Starling / SMS (no-show +5min, Marchand): "We held {{time}} for you and understand plans change. Whenever convenient, a new time is here."
Clinical-Luxe · Archetype A
Register: concierge, understated, precise, unhurried
Money: price hidden; financing = one discreet line if asked
CTA: "Arrange a private consultation."
Voice: full sentences, no emoji — artistry, proportion, refined
Bold-Modern · Archetype C
Register: confident, energetic, direct, benefit-led
Money: financing front-and-center ("as low as $[27]/wk")
CTA: "See if I qualify." / "Get my free consult."
Voice: short lines, tasteful emoji — transform, results, qualify
Escalate to a human immediately (tag bot:handoff-human, notify coordinator, pause bot) on:
bot:red-flag, immediate human, never answerNo medical advice
Never diagnose, treat, or give outcome guarantees. Every result ends with the non-diagnosis line.
Neutral language
No 2nd-person defect language ("your fat") — "stubborn fat that resists diet and exercise."
TCPA / A2P
Opt-out on first SMS; honor STOP/HELP + quiet hours; outbound only to consented contacts.
PHI minimum-necessary
Capture only what's needed to book; no health field ever to an ad pixel — detailed history goes to secure intake.
The GoHighLevel automation layer behind Funnel-1: one acquisition pipeline built backwards from the north star (lead → booked-and-shown consult → contouring plan), five leak-point workflows, a quiz-tied tag/field taxonomy, and the pixel_safe PHI gate. Every stage has a buyer-action entry and a named exit for both the positive and the leak case — no lead silently rots.
Partial or full quiz capture fires
leak → speed-to-lead ①
Q1 answered, record exists
leak → abandon recovery ②
Survey submitted w/ goal + area
Personalized result rendered
leak → not-booked ③
Slot taken on calendar
leak → no-show ladder ④
Appt status = Showed
Plan + price + financing shown
undecided → Deciding (Ph-2)
Deposit taken / date set
→ review/referral ⑤
Engaged but not progressing. Any open/click bumps back to the matching active stage.
Not a candidate, or a bot bot:red-flag. Polite low-touch redirect; dnd if requested.
Trigger: quiz submitted / partial-capture / new-lead, or Missed-Call-Text-Back.
Channels: instant SMS + Starling outbound call + owner notify.
Trigger: quiz-started present, quiz-complete absent after 30 min.
Timing: +30 min → +4h → +1 day (decreasing).
Trigger: result-viewed, consult-booked absent after ~1h.
Sequence — one objection per touch:
(a) Reminder ladder — pre-empts the no-show:
(b) Recovery — status = No-Show:
Trigger: closed-won + a satisfaction milestone (not day 1).
Brand (routes voice skin):
brand:marchandbrand:axis
Router: concern:fatconcern:loose-skinconcern:both
Timeline: time:ready-nowtime:exploring
Stage / behavior: new-leadquiz-completeconsult-bookedno-showclosed-won
Routing / suppression: route:contouringqualifiedlong-term-nurturednd
The pixel_safe gate — PHI never to Meta Pixel / CAPI
Embedded on the result screen (peak intent, no dead-end). Round-robin across coordinators/surgeon, 30–45 min, 10-min buffer, 12–24h min-notice.
Card-on-file / deposit hold to reserve — the strongest no-show reducer.
Two-way SMS confirm ("reply C"); reschedule link in every message. Virtual variant feeds the same stages.
TCPA / A2P 10DLC: per-clinic Trust Center registration; consent checkbox + timestamp; quiet hours ~9am–8pm local. Email-only until A2P approved.
HIPAA / BAA: signed GHL BAA; minimum-necessary capture; no PHI in owner notifications.
Meta ad content: neutral condition language; no guarantees; before/afters LP-only, cosmetic-not-weight-loss, 18+.
The proof system. Permissioned, platform-native social proof mounts across the funnel — landing, result, booking and retargeting. Reviews are captured per clinic through a consent-gated request workflow (ask → consent → publish); the cards below are clearly-labeled demos, replaced by the clinic's real consented reviews at onboarding.
“The most reassuring consult I’ve had — no pressure, just a clear, honest plan. I booked the same week.”
— A. R. · verified patient · shared with permission“Just did the check — so easy, and the read actually made sense. Booked my consult 🙌”
— DM · shared with permissionAggregate across Google, RealSelf and the practice’s own page — surfaced on the landing and booking steps as a live trust rail.
Figures illustrative · set per clinic at onboarding“They told me what they would not do before what they would. That’s when I trusted them.”
— M. L. · verified patient · shared with permissionDemo / proof template for a Penguin Agents build. Marchand Aesthetic Surgery, AXIS Body Co., Boutinic Aesthetics, KELVIN Body Labs and FORGE Body are demonstration brands shown for a proof build, not live practices. Body contouring is a cosmetic, elective procedure — not weight loss; individual results vary; testimonials, ratings and before/after imagery are illustrative and demo-labeled; nothing here is medical advice or a diagnosis; candidacy is confirmed only by a board-certified surgeon at consultation. All financing and rating figures ($27/wk, $29/wk, 4.6★/236, etc.) are demonstration placeholders, set per clinic at onboarding.