Financing Pre-Qualification
Presented exactly like the $0.99 Appointment Engine campaign — the same 8-tab experience and the real funnel WALK — in five-fold branding. Flip the switch to re-skin the entire funnel. The mechanic is a money soft-pull, not a candidacy quiz.
Financing Pre-Qual — Marchand
A free 60-second soft-pull pre-qualification into a monthly-payment estimate (or a discreet private review) and a booked, financed consultation. Built exactly like the $0.99 Appointment Engine — same 8-tab experience, same real funnel walk. Show the money first, then let a surgeon build the plan around it.
A free 60-second Financing Pre-Qualification — the money soft-pull that turns “can I afford it?” into a booked, financed consult. The reframe: you don’t need to guess the cost — a soft check shows the monthly number, then a surgeon builds the plan around it.
A 60-second soft check that returns a monthly-payment estimate + pre-approval indication (AXIS: “up to $X, as low as $Y/mo”) or a discreet private-eligibility review with the figure held for consult (Marchand), then books the consult. The full page-walk is built — landing → pre-qual → estimate → booking → thank-you. Never a hard “denied,” never implies guaranteed approval.
A paid micro-report variant to read willingness-to-pay before scaling spend, mirroring the $0.99 Appointment Engine entry.
Pair the money entry with the treatment-fit quiz so both ‘can I afford it?’ and ‘am I a candidate?’ are covered on the same CRM.
A time-boxed ‘0% APR through
The full engine built in the clinic’s name, then the recurring run — the back end of the model.
Why it converts — the value equation
The body-contouring result you already want — now affordable
Soft-pull indication + partner approval + surgeon-confirmed plan
A monthly number in 60 seconds; a consult booked this week
A few taps, no hard inquiry, no full SSN, no obligation
The asset the lead receives — a designed, brand-tokened “Your Estimate” summary delivered by text + email the moment the soft check completes: the estimated monthly range (demo), what it could cover, and the next step. AXIS/FORGE lead with the number, Boutinic with a comfortable monthly, Marchand holds the figure for a private review, and KELVIN (no financing wedge) leads with a treatment-match readout and keeps the estimate quiet. Every figure is a demo placeholder; a soft check never affects credit and is never an approval.
A comfortable arrangement appears to be within reach.
From what you shared, private monthly arrangements are available for a plan of this kind — reviewed in confidence with our financing partners.
Applies across surgical and non-surgical body-contouring plans.
Arrange your private consultation →Demo · not deployed
A soft review has no impact to your credit and commits you to nothing. It is an indication only — not a guarantee of approval or of any terms; final arrangements are the financing partner’s after a full application. Body contouring is cosmetic and elective, not weight loss; results vary. A licensed, board-certified surgeon confirms your plan at your private consultation. Adults 18+. Demo template — any figures are [SUBSTANTIATE] per clinic.
You look likely to pre-qualify.
Here’s your estimated monthly range and what it could put within reach — from a soft check, with no impact to your credit.
Could cover non-surgical shaping through a full contouring plan — your exact plan is set at your consult.
Bring your estimate to a free consult →Demo · not deployed
*Demo figures — [SUBSTANTIATE] per clinic. A soft check has no impact to your credit. This is a pre-qualification estimate, subject to a full application and approval by the financing partner — not a guarantee of approval, amount, rate or term. Body contouring is a cosmetic, elective procedure, not weight loss; individual results vary. A licensed, board-certified provider confirms your plan at your consultation. Adults 18+.
Beautiful results, on a monthly that feels comfortable.
Here’s your estimated monthly range from a gentle soft check — no impact to your credit, and nothing to decide today.
Shapes your body-contouring plan around a monthly you’re happy with.
Reserve your consultation →Demo · not deployed
*Demo figures — [SUBSTANTIATE] per clinic. A soft check has no impact to your credit. This is a pre-qualification estimate, subject to a full application and approval by the financing partner — not a guarantee of approval, amount, rate or term. Body contouring is a cosmetic, elective procedure, not weight loss; individual results vary. A licensed, board-certified provider confirms your plan at your consultation. Adults 18+.
Your match: non-invasive fat reduction.
Based on what you shared, here’s the treatment mechanism matched to your goals — plus a quiet budget read, if it helps you plan.
Matched to your goals and confirmed with a licensed provider at your visit.
See my treatment match →Demo · not deployed
*Device / mechanism claims are illustrative — [SUBSTANTIATE], verify FDA-cleared status per device & provider. The budget read is a soft check with no impact to your credit — a pre-qualification estimate, not a guarantee of approval, amount or rate. Body contouring is cosmetic, elective, not weight loss; results vary. A licensed provider confirms your treatment plan. Adults 18+. Demo figures.
Here’s your number.
Definition you can finance. Your estimated monthly range from a soft check — no impact to your credit.
Builds your definition plan — surgical or non-surgical — with a licensed provider.
Lock in your assessment →Demo · not deployed
*Demo figures — [SUBSTANTIATE] per clinic. A soft check has no impact to your credit. This is a pre-qualification estimate, subject to a full application and approval by the financing partner — not a guarantee of approval, amount, rate or term. Body contouring is a cosmetic, elective procedure, not weight loss; individual results vary. A licensed, board-certified provider confirms your plan at your consultation. Adults 18+.
Conversational AI Layer — Swift & Starling
One brain, two surfaces on the Financing Pre-Qualification spine. Swift handles chat, SMS & DM; Starling handles voice. They share one money qualification spine, objection library, calendar, field map and compliance guardrails — a lead who runs the soft check and continues on a call is one continuous record, never re-asked. The mechanic is a money soft-pull, never a candidacy quiz — the bots never ask a body area or fat-vs-skin.
The one job
Turn any contact into a booked-and-shown, financed consult while the estimate is fresh. Speed-to-lead in minutes (first touch < 5 min; Starling outbound often < 60s). Never a dead end, never a hard “denied”, and never implies guaranteed approval — the partner confirms final terms, the surgeon confirms the plan.
Swift — Site / DM Chat
ChatFinancing coordinator on the site chat widget, SMS and IG/FB DMs. Guides the soft-pull, answers money objections, books. GHL native Conversation AI.
- What are you looking to finance — non-surgical / surgical / full / not sure (sets amount band)
- Comfortable monthly — shapes the term (AXIS shows bands; Marchand keeps it wordless)
- 18+ confirm → ZIP → income band (or “prefer not to say”) → soft-pull consent
- Estimate returned → book the consult to apply it (north star)
Swift (AXIS): “Good news — from a soft check you look likely to pre-qualify, as low as $89/mo* on qualifying plans. That’s an estimate, not a final approval. Want me to hold a free consult time so a surgeon can lock your actual plan?”
Starling — Voice Agent
VoiceInbound 24/7 + outbound speed-to-lead / reminders / no-show recovery. GHL native Voice AI (inbound) or Vapi/Retell (outbound).
- Inbound: “Thanks for calling {{brand}}, this is Starling — how can I help with your financing?”
- Outbound: “Hi {{first_name}}, this is Starling from {{brand}} — you just ran a soft pre-qualification on our site. Your estimate’s ready; want me to walk you through it?”
- Natural latency, barge-in allowed, short turns
- Recording / AI disclosure where the state requires it (verify-live)
SMS / DM Auto-Responder
Speed-to-leadSwift’s instant first-touch (< 60s) on a new pre-qual, plus native Missed-Call-Text-Back on the clinic number. Matched to the estimate the lead just saw.
- Opt-out on the first message; respect STOP / HELP + quiet hours
- Never sends SMS without
sms_consent+ soft-pull consent - Wait 15 min, check reply → hands to Swift to book the consult
First-touch (AXIS): “Your pre-qual estimate is ready — as low as $89/mo* (subject to approval). Reply and I’ll hold a free consult time to apply it. Soft check only, no credit impact.”
Booking Bot
BookingBoth bots read the one Complimentary-Consult calendar. Offers real slots, confirms, attaches the estimate to the record, writes consult_datetime — reminder ladder enrols automatically.
- Pre-qualified (amount + monthly) → “bring your estimate to the consult”
- Graceful fallback (no number) → “let’s find an option in person” — never “denied”
- Marchand skin → figure held for consult, book quietly
Swift: “I’ve got Wednesday 5:30pm or Saturday 10:00am — which works to lock your plan?”
Reminder / No-Show Recovery
RetentionReminder ladder pre-empts the no-show; Starling recovery call + rebook link recovers it. Zero guilt, never drops a financed lead.
- Confirmation on book → T-24h prep → T-2h SMS → T-1h “Reply C to confirm”
- No-show → +5min one-tap rebook → +1d empathetic → +3d final nudge
SMS (no-show +5min, Marchand): “We held {{time}} for you and understand plans change. Whenever convenient, a private time is here — your review remains on file.”
Marchand
Clinical-Luxe · Archetype A
Register: concierge, understated, precise, unhurried
Money: price held for consult; “a comfortable private arrangement, reviewed in confidence” — no monthly figure spoken
CTA: “Arrange a private consultation.”
Voice: full sentences, no emoji — discretion, arrangement, reviewed privately
AXIS
Bold-Modern · Archetype C
Register: confident, energetic, direct, benefit-led
Money: the number front-and-center (“as low as $89/mo*”), always with “estimate / subject to approval”
CTA: “Check my price.” / “Reserve my free consult.”
Voice: short lines, tasteful emoji — pre-qualify, monthly, no credit impact
Escalate to a human immediately (tag bot:handoff-human, notify coordinator, pause bot) on:
- Any medical / clinical question — symptoms, medications, complications, safety, pregnancy, conditions →
bot:red-flag, immediate human, never answer - Any binding financial / credit question — exact APR, a firm approval amount, “am I definitely approved?”, credit-repair → never quote a rate or promise approval; the estimate is soft only, the partner sets real terms
- A confirmed booking, or a buying signal on a high-value financed plan (humans close big cases)
- Explicit request for a human · frustration / repetition · anything outside FAQ + soft-pull + booking
- Graceful fallback, never fabricate: “Great question — the exact terms come from the financing partner; let me have the coordinator confirm and text you.”
- Never reveal “AI/bot” — Swift & Starling are presented as clinic staff
Never a guarantee
Pre-qual is an estimate/indication only — “as low as / subject to approval / soft check.” Never “guaranteed approval,” never a hard “denied.”
No medical advice
Never diagnose, treat, or promise outcomes. Candidacy is confirmed only by the surgeon at consult; cosmetic, not weight loss.
TCPA / A2P & soft-pull consent
Soft-pull + call/text consent captured before any SMS/call; opt-out on first SMS; honor STOP/HELP + quiet hours.
PHI / budget-segment minimum
Capture only what books the consult; income_band is a budget tag, never sent to an ad pixel (pixel_safe). No full SSN on-page.
GHL Back-End — Financing Pre-Qual Journey
The GoHighLevel automation layer behind Funnel-5: one acquisition pipeline built backwards from the north star (lead → soft-pull estimate → booked-and-shown consult → financed procedure), five leak-point workflows, a money/budget tag & field taxonomy, and the pixel_safe gate that keeps the income band off Meta. Every stage has a buyer-action entry and named exits for both the positive and the leak case — no financed lead silently rots, and the fallback segment is never a dead end.
Partial or full pre-qual capture fires
leak → speed-to-lead ①
S1 answered, record exists
leak → abandon recovery ②
Soft-pull inputs + consent submitted
Estimate / private review rendered
leak → not-booked ③
Slot taken; estimate attached
leak → no-show ladder ④
Appt status = Showed
Estimate applied to the actual case
undecided → Deciding
Financed procedure booked / deposit
→ review/referral ⑤
The graceful-fallback segment (no number yet) + every “not ready.” A “let’s find an option” sequence; any open/click bumps back to the matching active stage. Never a hard denied.
Opt-out, or a bot bot:red-flag. Polite low-touch; dnd if requested.
Speed-to-Lead
Trigger: prequal_complete / partial-capture / new-lead, or Missed-Call-Text-Back.
Channels: instant SMS (“your estimate is ready”) + Starling outbound call + owner notify.
- T+0s estimate-matched SMS (opt-out on first msg, soft-pull consent honored)
- T+0s Starling call attempt (consent-gated)
- Wait 15 min, check reply → route to ② / ③, or hand to Swift to book
Pre-Qual-Abandon Recovery
Trigger: prequal_started present, prequal_complete absent after 30 min.
Timing: +30 min → +4h → +1 day (decreasing).
- Friction-remover (“60s, soft check, no credit impact”), one CTA back to the exact step
- Wait-then-check: exits instantly if prequal_complete fires
- No action after +1 day → Fallback nurture
Result-Viewed-Not-Booked
Trigger: prequal_result_viewed, consult-booked absent after ~1h.
Sequence — one objection per touch:
- +1h “bring your estimate to a free consult” + book CTA
- +1d proof: before/after (LP-only, AXIS) + a real reason to act now
- +3d money-objection buster (“didn’t pre-qualify for it all? there are still options”)
- +7d “hold a spot or close your file?” → Fallback if cold
No-Show Ladder + Recovery
(a) Reminder ladder — pre-empts the no-show:
- Confirmation on book → T-24h prep → T-2h SMS → T-1h “Reply C”
- Reschedule link in every message; estimate stays attached to the record
(b) Recovery — status = No-Show:
- +5min zero-guilt one-tap rebook → +1d empathetic → +3d final nudge
Fallback-Path Nurture
Trigger: prequal_band:explore (not-sure scope or income withheld) → no number returned.
- “Let’s find an option in person” — consult-first, budget-friendly framing
- Different terms, a smaller starting plan, or a co-applicant path surfaced
- Low-frequency, indefinite; any engagement → back to an active stage
- Never a hard “denied,” never implies guaranteed approval
Universal guard steps
- Exit if human-handled present (a human already acted)
- Exit if the next-stage tag already fired (e.g. consult-booked)
- Exit if dnd / bot:opted-out
- One workflow owns each lifecycle band — no overlapping triggers
Custom fields — the pre-qual payload
- case_scope
- nonsurg / surgical / full / not-sure — sets amount band
- monthly_pref
- u100 / 100-200 / 200-350 / options (AXIS) · modest/moderate/initial/guided (Marchand)
- income_band
- u30 / 30-60 / 60-100 / 100plus / na — budget segment, never to pixel
- prequal_band
- nonsurg / surgical / full / explore — drives result + routing
- est_amount
- AXIS only — up to $5k/$10k/$20k (demo)
- est_monthly
- AXIS only — $69/$89/$149 “as low as” (demo, ≤36-mo)
- lead_score
- behavioral integer — priority within qualified pool
- sms_consent
- bool + timestamp — gates every SMS
- pixel_safe
- default true — gates the CAPI step
Prefix-namespaced tags
Brand (routes voice skin):
brand:marchandbrand:axis
Money gate: affordability_gatedincome_band:*
Result band: prequal:surgicalprequal:fullprequal:explore
Stage / behavior: new-leadprequal-completeconsult-bookedno-showclosed-won
Routing / suppression: route:fallbackqualifiedlong-term-nurturednd
The pixel_safe gate — income band / PHI never to Meta Pixel / CAPI
- Fire only non-PHI events: Lead, Schedule, CompleteRegistration — no income band, scope, estimate amount or contact in the payload, ever.
- The pixel_safe boolean gates the CAPI step; the mapped payload physically cannot reference the income/estimate fields.
- Verify zero income-band / PHI in the event map before launch (HIPAA + Meta financial-data policy).
Complimentary Consult calendar
Embedded on the result screen at peak intent (no dead-end). Round-robin across coordinators/surgeon, 30–45 min, 10-min buffer, 12–24h min-notice. Method-A GHL iframe + form_embed.js.
Estimate attached to the record on book — the surgeon applies the pre-qual to the actual case in the room.
Two-way SMS confirm (“reply C”); reschedule link in every message.
Compliance spine
Never a guarantee: every result / FAQ / message frames pre-qual as an estimate/indication, “subject to approval”; final terms are the partner’s. Graceful fallback, never a hard “denied.”
TCPA / A2P 10DLC: soft-pull + call/text consent + timestamp before any SMS; quiet hours ~9am–8pm local; email-only until A2P approved.
HIPAA / BAA & financial data: signed GHL BAA; minimum-necessary capture; no full SSN on-page (the real soft-pull runs with the partner); income band kept off Pixel.
Permissioned, platform-native social proof mounts here across the funnel. Shown as an illustrative demo placeholder — real, consented reviews are set per clinic at onboarding.
Demo / proof template for a Penguin Agents build. Marchand Aesthetic Surgery, AXIS Body Co., Boutinic Aesthetics, KELVIN and FORGE are fictional demonstration brands, not real practices. Body contouring is a cosmetic, elective procedure — not weight loss; individual results vary; nothing here is medical, financial or credit advice or a diagnosis. Pre-qualification uses a soft check with no impact to your credit; it is an estimate / indication only and never a guarantee of approval, amount, rate or term — final approval is the financing partner’s (e.g. Cherry, PatientFi, CareCredit) after a full application. All financing figures ($89/mo, $2,999, up to $10,000, ≤36-mo terms) are demonstration placeholders, confirmed per clinic before any launch.