The Free-Consult + Before/After Gallery
Presented exactly like the $0.99 Appointment Engine campaign — the same 8-tab experience and the real funnel WALK — in five-fold branding. Flip the switch to re-skin the entire funnel.
Free-Consult Gallery — Marchand
A gated before/after gallery that earns a complimentary consultation. Built exactly like the $0.99 Appointment Engine — same 8-tab experience, same real funnel walk. Show the proof, then let a surgeon confirm the fit.
A free, gated before/after gallery — proof that earns the ask. The reframe: you don’t have to take our word for it — see the work, then a surgeon confirms what’s right for you. Distinct mechanic from the quiz funnel: a body of visual proof produces belief, not a diagnosis.
Proof-as-lead-magnet: unlock a curated before/after gallery, then book a complimentary consult. The full page-walk is built — landing → gate → gallery → booking → thank-you.
A paid micro download of the portfolio to read willingness-to-pay before scaling spend — mirrors the $0.99 Appointment Engine entry.
A no-credit-impact pre-qual that turns price into a weekly number on the booking screen — the AXIS money-posture.
A time-boxed ‘consults open through
The full engine built in the clinic’s name, then the recurring run — the back end of the model.
Why it converts — the value equation
A body-contouring result that answers to your proportions
Real (demo) before/afters + a board-certified surgeon confirming candidacy
Proof unlocked in seconds; a consult booked this week
Name, email, phone — no diagnosis, no obligation
Conversational AI Layer — Swift & Starling
One brain, two surfaces on the Free-Consult + Before/After Gallery spine. Swift handles chat, SMS & DM; Starling handles voice. Same qualification spine, objection library, calendar, field map & guardrails — a lead who unlocks the gallery, then chats, then takes a call is one continuous record, never re-asked.
The one job
Turn a gallery-unlocker into a booked-and-shown consult. Speed-to-lead in minutes on gallery_unlocked (and on partial-capture). Never a dead end. Never diagnoses — a board-certified surgeon confirms candidacy at the consult.
Swift — Site / DM Chat Widget
ChatPatient-care coordinator on the site chat widget, SMS and IG/FB DMs. Fires the moment a lead unlocks the gallery. GHL native Conversation AI.
- Which area drew you in — belly / flanks / back / arms / thighs / chin-neck
- Mostly stubborn fat, loose skin, both, or not sure? (the router)
- Weight journey — stable / still losing / on a GLP-1 / lost a lot
- Timing (Marchand) or budget band (AXIS) → consult
Swift (AXIS): "Love that you unlocked the full gallery! Most patients start from as low as $27/week* with financing — your exact plan is locked at your free consult. Quick one: mostly stubborn fat, loose skin, both, or not sure?"
Starling — Voice Agent
VoiceInbound 24/7 + outbound speed-to-lead / reminders / no-show recovery. GHL native Voice AI (inbound) or Vapi/Retell (outbound).
- Inbound: "Thank you for calling {{brand}}, this is Starling — how can I help?"
- Outbound: "Hi, is this {{first_name}}? This is Starling from {{brand}} — you just unlocked our before/after gallery."
- Natural latency, barge-in allowed, short turns
- Recording / AI disclosure where the state requires it (verify-live)
SMS / DM Auto-Responder
Speed-to-leadSwift's instant first-touch (< 60s) on gallery_unlocked / partial-capture, plus native Missed-Call-Text-Back. Matched to the area the lead browsed.
- Opt-out on the first message; respect STOP / HELP + quiet hours
- Never sends SMS without
sms_consent(the gate consent box) - Wait 15 min, check reply → hands to Swift to qualify + book
Missed-call (AXIS): "Sorry we missed you — AXIS Body Co.! Your gallery access is saved. Reply here and we'll get your free consult set fast."
Booking Bot
BookingBoth bots read the one Complimentary-Consult calendar. Offers real slots, confirms, writes consult_datetime — the reminder ladder enrols automatically.
- Fat + stable weight → contouring plan
- Loose skin / lost a lot / on a GLP-1 → skin-tightening starting point
- Both → combined plan · Not sure → consult + body-mapping confirms
Swift: "I've got Wednesday 5:30pm or Saturday 10:00am open — which works?"
Reminder / No-Show Recovery
RetentionReminder ladder pre-empts the no-show; Starling recovery call + rebook link recovers it. Zero guilt, never drops a lead.
- Confirmation on book → T-24h prep email → T-2h SMS → T-1h "Reply C to confirm"
- No-show → +5min one-tap rebook → +1d empathetic → +3d final nudge
Starling / SMS (no-show +5min, Marchand): "We held {{time}} for you and understand plans change. Whenever convenient, a new time is here."
Marchand
Clinical-Luxe · Archetype A
Register: concierge, understated, precise, unhurried
The asset: a curated Portfolio, shared privately; the fullest work reviewed in the room
Money: price hidden; financing = one discreet line if asked
CTA: "Arrange a private consultation."
AXIS
Bold-Modern · Archetype C
Register: confident, energetic, direct, benefit-led
The asset: an open Results Gallery, unlocked free + filterable
Money: financing front-and-center ("as low as $27/wk*")
CTA: "Get my free consult." / "Unlock the gallery."
Escalate to a human immediately (tag bot:handoff-human, notify coordinator, pause bot) on:
- Any medical / clinical question — symptoms, medications, complications, "am I safe to…", pregnancy, existing conditions →
bot:red-flag, immediate human, never answer - A confirmed booking, or a buying signal on a high-value plan (humans close big cases)
- Explicit request for a human · frustration / repetition · anything outside FAQ + booking
- Graceful fallback, never fabricate: "Great question — let me have the coordinator confirm that and text you right back."
- Never reveal "AI/bot" — Swift & Starling are presented as clinic staff
No medical advice
Never diagnose, treat, or guarantee outcomes. The non-diagnosis line closes every exchange; results vary.
Neutral language
No 2nd-person defect language ("your fat") — "stubborn fat that resists diet and exercise."
TCPA / A2P
Opt-out on first SMS; honor STOP/HELP + quiet hours; outbound only to gate-consented contacts.
Proof stays on-page
Before/afters are LP-only, cosmetic-not-weight-loss, 18+ — the bots never send gallery images out in chat/SMS.
GHL Back-End — Gallery Journey
The GoHighLevel automation layer behind Funnel-6, built backwards from the north star (gallery-unlock → booked-and-shown consult → contouring plan): one acquisition pipeline, five leak-point workflows, a gallery-tied tag/field taxonomy, and the pixel_safe PHI gate. It reuses the Funnel-1 pipeline/workflow shapes — the event spine and tag set differ (gallery events, not quiz events). Every stage has a buyer-action entry and a named exit for both the positive and the leak case.
gallery_partial_capture fires
leak → speed-to-lead ①
gallery_preview in view
leak → abandon recovery ②
gallery_unlocked — contact to CRM
consult_qualified tags set
leak → unlocked-not-booked ③
Slot taken on calendar
leak → no-show ladder ④
Appt status = Showed
Plan + price + financing shown
undecided → Deciding (Ph-2)
Deposit taken / date set
→ review/referral ⑤
Engaged but not progressing. Any open/click bumps back to the matching active stage.
Not a candidate, or a bot bot:red-flag. Polite low-touch redirect; dnd if requested.
Speed-to-Lead
Trigger: gallery_unlocked / gallery_partial_capture / new-lead, or Missed-Call-Text-Back.
Channels: instant SMS + Starling outbound call + owner notify.
- T+0s area-matched SMS (opt-out on first msg)
- T+0s Starling call attempt (consent-gated)
- Wait 15 min, check reply → route to ② / ③, or hand to Swift
Preview-Abandon Recovery
Trigger: gallery_partial_capture present, gallery_unlocked absent after 30 min.
Timing: +30 min → +4h → +1 day (decreasing).
- Friction-remover + curiosity ("the full gallery is one tap away"), one CTA back to the gate
- Wait-then-check: exits instantly if gallery_unlocked fires
- No action after +1 day → Nurture lane
Unlocked-Not-Booked
Trigger: gallery_unlocked, consult-booked absent after ~1h.
Sequence — one objection per touch:
- +1h area-fitted approach + book CTA
- +1d proof: the result closest to their browsed area (LP-only) + a real reason to act
- +3d FAQ-buster on the top objection (cost → financing-first for AXIS)
- +7d "hold a spot or close your file?" → Nurture if cold
No-Show Ladder + Recovery
(a) Reminder ladder — pre-empts the no-show:
- Confirmation on book → T-24h prep email → T-2h SMS → T-1h "Reply C"
- Reschedule link in every message; card-on-file / deposit hold
(b) Recovery — status = No-Show:
- +5min zero-guilt one-tap rebook → +1d empathetic → +3d final nudge
Review + Referral
Trigger: closed-won + a satisfaction milestone (not day 1).
- 1–10 SMS CSAT gate first
- ≥9 → public review link (Google / RealSelf)
- ≤8 → route to coordinator to save the relationship (no public ask)
- Then referral ask + next-area upsell
Universal guard steps
- Exit if human-handled present (a human already acted)
- Exit if the next-stage tag already fired (e.g. consult-booked)
- Exit if dnd / bot:opted-out
- One workflow owns each lifecycle band — no overlapping triggers
Custom fields — the gallery + qual payload
- browsed_area
- belly · flanks · back · arms · thighs · chin-neck (last filter/plate)
- qual_area
- the area chosen at booking — primary intent
- tissue_type
- fat / loose-skin / both / not-sure — drives routing
- weight_journey
- stable / still-losing / on-glp1 / lost-a-lot
- budget_band
- AXIS only — under-100 / 100-200 / 200+ / show-options
- timing
- Marchand only — ready / occasion / exploring
- lead_score
- behavioral integer — priority within qualified pool
- sms_consent
- bool + timestamp (gate box) — gates every SMS
- pixel_safe
- default true — gates the CAPI step
Prefix-namespaced tags
Brand (routes voice skin):
brand:marchandbrand:axis
Gallery behavior: gallery-previewedgallery-partialgallery-unlocked
Router: tissue:fattissue:loose-skintissue:both
Stage / behavior: new-leadconsult-qualifiedconsult-bookedno-showclosed-won
Routing / suppression: route:contouringqualifiedlong-term-nurturednd
The pixel_safe gate — PHI never to Meta Pixel / CAPI
- Fire only non-PHI events: Lead, Schedule, CompleteRegistration — no area, tissue, budget or browsed-plate in the payload, ever.
- The pixel_safe boolean gates the CAPI step; the mapped payload physically cannot reference a PHI field.
- Verify zero PHI in the event map before launch (HIPAA + Meta policy).
Complimentary Consult calendar
Embedded on the booking step (peak intent, no dead-end). Round-robin across coordinators/surgeon, 30–45 min, 10-min buffer, 12–24h min-notice.
Card-on-file / deposit hold to reserve — the strongest no-show reducer.
Two-way SMS confirm ("reply C"); reschedule link in every message. Virtual variant feeds the same stages.
Compliance spine
TCPA / A2P 10DLC: per-clinic Trust Center registration; consent checkbox + timestamp (the gate box); quiet hours ~9am–8pm local. Email-only until A2P approved.
HIPAA / BAA: signed GHL BAA; minimum-necessary capture; no PHI in owner notifications.
Meta ad content: neutral condition language; no guarantees; before/afters LP-only, cosmetic-not-weight-loss, 18+.
Permissioned, platform-native social proof mounts here across the funnel. Shown as an illustrative demo placeholder — real, consented reviews are set per clinic at onboarding.
Demo / proof template for a Penguin Agents build. Marchand Aesthetic Surgery, AXIS Body Co., Boutinic Aesthetics, KELVIN and FORGE are fictional demonstration brands, not real practices. Every before/after is an illustrative, demo-labeled placeholder — not a real patient result; patient stories are illustrative demos, not genuine testimonials. Before/after work is shown on the landing pages only and is never used in ad creative. Body contouring is a cosmetic, elective procedure — not weight loss; individual results vary; nothing here is medical advice or a diagnosis; candidacy is confirmed only by a board-certified surgeon at consultation. Intended for adults 18+. AXIS financing figures ($27/wk, $2,999) are demonstration placeholders.