Presented exactly like the $0.99 Appointment Engine campaign — the same 8-tab experience and the real funnel WALK — in five-fold branding. Flip the switch to re-skin the entire funnel.
A free 60-second Next-Chapter Roadmap — 3 paths shown openly, a gate unlocks a readiness assessment, and it returns a routed path + a stabilization timeline into a booked, path-matched consultation. Built exactly like the $0.99 Appointment Engine — same 8-tab experience, same real funnel walk. You did the hard part — the loose skin is a skin problem, and it has a plan.
A free 60-second Next-Chapter Roadmap — the education-led, laxity-routed assessment that turns celebratory post-weight-loss traffic into booked consultations. The reframe: you did the hard part; the loose skin is a skin problem, not a willpower one — and it has a plan. Capture is FIRST (the gate unlocks the assessment).
The 3 paths shown openly, then a gate unlocks a 4-question readiness assessment (loss / stability / area / skin-laxity) that returns a routed path + a stabilization timeline — tighten / contour / combined / lift. The full page-walk is built for all five brands — landing → assessment → roadmap → booking → thank-you.
A paid micro-report variant to read willingness-to-pay before scaling spend, mirroring the $0.99 Appointment Engine entry.
A no-credit-impact pre-qualification that turns the surgical lift into a weekly number on the result screen — the AXIS money-posture.
A time-boxed ‘consults open through October’ push layered on the same roadmap funnel.
The full engine built in the clinic’s name, then the recurring run — the back end of the model.
A natural-looking finish to the chapter the weight loss started
Board-certified surgeon confirms the path, and its timing, at consult
A roadmap in 60 seconds; a path-matched consult booked this week
Unlock, then four taps — no diagnosis, no obligation
What the lead receives — the “Next-Chapter Roadmap” guide. A staged, honest plan for the skin and contour that can remain after weight loss (including after a GLP-1 medication), delivered to their email and phone the moment the readiness assessment completes. The designed guide is below in this brand’s own palette, type and voice; underneath, how it lands live inside the funnel. Flip the brand switch to re-skin the roadmap.
You did the hard part. What can remain afterward is a question of skin and contour rather than of effort — a separate, ordinary thing, with a plan of its own. Four unhurried stages, taken in the order that serves you.
Skin and contour keep shifting while weight is still moving, so the most durable plans begin only once the number has held. There is no rush here.
A candid look at how the skin has responded — firm, softened, or folding — points toward tightening, contouring, or a lift. Nothing is decided until Dr. Marchand confirms it in person.
Frequently the honest answer is a sequence rather than a single procedure — staged over time, and never all at once for its own sake.
The contour goes on refining in the months that follow, toward a natural-looking result in proportion with the rest of you — nothing more.
A figure before the skin is understood would be a guess. Pricing is prepared only once a plan is designed for your case; financing options are available and reviewed then — calmly, and without pressure. Demonstration template — figures completed by the practice [SUBSTANTIATE].
Demonstration guide. Marchand Aesthetic Surgery is a fictional demo brand. Body contouring and body-lift procedures are cosmetic and elective — not a weight-loss treatment; this plan addresses the skin and contour that can remain after weight has already been lost. Path and timing are confirmed only by a board-certified surgeon at consultation. Individual results vary and are not guaranteed; nothing here is medical advice or a diagnosis. Adults 18+.
The weight came off — the real work. What is left is skin and contour, a different job, and one with a clear, staged route. Here it is start to finish, with an honest timeline at every step.
Skin keeps changing while the scale is still moving. The plan starts once weight has held — so the result holds too.
A quick elasticity + contour read routes to the right path — tighten, contour, or lift. A board-certified surgeon confirms it; no guesswork.
The matched path, sequenced in the smartest order. Often more than one area — staged, not stacked.
The contour keeps refining for months after — toward a result that looks like the body the weight loss was heading toward.
Estimated from ~$59/wk with a no-credit-impact soft check. Demonstration figure — not a personal quote; [SUBSTANTIATE]. Verify Cherry / PatientFi / CareCredit terms before launch.
Demonstration guide. AXIS Body Co. is a fictional demo brand. Body contouring is cosmetic and elective — not a weight-loss treatment; this addresses skin and contour that can remain after weight is already lost. Path, timing and pricing are confirmed only by a board-certified surgeon at consultation. Financing figures are demonstration placeholders. Individual results vary and are not guaranteed; not medical advice. Adults 18+.
You have come a long way. What remains is simply the skin and softness the change left behind — and there is a gentle, staged way through it, on your own timeline, never rushed.
While your weight is still finding its place, so is your skin. We begin only once things have held — there is no pressure to hurry.
Together we look at how the skin has responded and find the path that fits — a gentle tightening, a refined contour, or a lift — confirmed with a licensed provider.
Often it is a sequence, taken one comfortable step at a time, in the order that feels right for you.
Your contour keeps softening into place over the months that follow — a natural, in-proportion result that simply feels like you.
Warm financing options are available and reviewed gently once your plan is ready — there is never a hard sell. Demonstration terms — completed per clinic [SUBSTANTIATE].
Demonstration guide. Boutinic Aesthetics is a fictional demo brand. Body contouring is cosmetic and elective — not a weight-loss treatment; this addresses the skin and contour that can remain after weight is already lost. Path and timing are confirmed only by a licensed provider at consultation. Individual results vary and are not guaranteed; nothing here is medical advice. Adults 18+.
After weight loss the variable is skin elasticity and residual contour — assessable, and matched to a mechanism rather than assumed. Below is your four-stage protocol, with no surgery-first bias.
Contour and skin metrics keep shifting while weight is in motion. The protocol initiates from a stable baseline.
An elasticity + contour assessment routes to the matched modality — energy-based tightening, non-surgical contouring, or a surgical lift. A licensed provider confirms the match.
The matched modality, sequenced by area. Non-surgical modalities may run as a short series; surgical paths are staged.
Tissue continues to remodel after treatment. Timelines below are population data, not a personal outcome.
No financing wedge and no discount urgency — the modality is chosen by mechanism, not by cost. Device modalities are FDA-cleared* for their indication.
*FDA clearance refers to the device category; it is not an endorsement and not a guarantee of a personal result. Not medical advice.
Demonstration guide. KELVIN is a fictional demo brand. Body contouring and skin-tightening procedures are cosmetic and elective — not a weight-loss treatment; this addresses the skin and contour that can remain after weight is already lost. Modality, path and timing are confirmed only by a licensed provider at consultation. Individual results vary and are not guaranteed; device outcomes are not a personal outcome. Not medical advice. Adults 18+.
You did the reps to lose it. What is left is skin and contour — the last stretch. Here is the protocol to finish the job: staged, sequenced, and honest about the clock.
Skin is still adapting while the scale moves. We lock the start point once weight holds — so the work sticks.
A contour + elasticity assessment sets the path — tighten, contour, or lift — and the sessions to goal. A licensed provider signs off.
The matched path, run as a defined block. Often more than one area — sequenced, in order, no stacking for its own sake.
Contour keeps sharpening for months after — toward the physique the weight loss was already building toward.
No sticker price. You invest in the protocol, not a menu — the plan is built around your sessions-to-goal. Any figures are illustrative demo* — [SUBSTANTIATE].
Demonstration guide. FORGE is a fictional demo brand. Body contouring is cosmetic and elective — not a weight-loss treatment; this addresses the skin and contour that can remain after weight is already lost. Path, session count and timing are confirmed only by a licensed provider at consultation. Any figures are illustrative demonstration placeholders. Individual results vary and are not guaranteed; not medical advice. Adults 18+.
One brain, two surfaces wired to the Next-Chapter Roadmap spine. Swift handles chat, SMS & DM; Starling handles voice. They share one qualification spine, objection library, calendar, field map and compliance rails — a lead who starts on chat and continues on a call is one continuous record, never re-asked. Spec — ready to paste into GHL Conversation AI + Voice AI; no live bot touched; verify-live.
The one job
Unlock the roadmap, run the readiness assessment conversationally, deliver the path + timeline, and turn any contact into a booked-and-shown, path-matched consult. Speed-to-lead in minutes (first touch < 5 min; Starling outbound often < 60s). Never a dead end. Never diagnoses — a board-certified surgeon confirms the path, and its timing, at the consult.
Patient-care coordinator on the site chat widget, SMS and IG/FB DMs. GHL native Conversation AI verify-live.
Swift (AXIS): "You did the hard part — the weight's off. Let's map what's next. First, where should I send your roadmap + estimate?"
Inbound 24/7 + outbound speed-to-lead / reminders / no-show recovery. GHL native Voice AI (inbound) or Vapi/Retell (outbound) verify-live.
Swift's instant first-touch (< 60s) armed by roadmap_unlocked / partial-capture, plus native Missed-Call-Text-Back. Path/area-matched to what the lead actually chose.
sms_consentMissed-call (AXIS): "Sorry we missed you — AXIS Body Co.! Reply here and we'll get your roadmap and a consult time sorted fast."
Both bots read the one Complimentary-Consult calendar. Offers real slots, confirms, writes consult_datetime — the reminder ladder enrols automatically. The consult label matches the routed path.
Swift: "For your skin-tightening consult I've got Wed 5:30pm or Sat 10:00am — which works?"
Reminder ladder pre-empts the no-show; Starling recovery call + rebook link recovers it. Zero guilt, never drops a lead.
Starling / SMS (no-show +5min, Marchand): "We held {{time}} for you and understand plans change. Whenever convenient, a new time is here."
contact + sms_consentweight_lostweight_stability — the timing routertarget_areaskin_laxity — the path routerfinancing_interestClinical-Luxe · Archetype A · New York
Register: concierge, understated, precise, unhurried
Money: price hidden; financing = one discreet line if asked
CTA: "Arrange a private consultation."
Voice: full sentences, no emoji — considered, proportion, restraint
Bold-Modern · Archetype C · Miami
Register: confident, energetic, direct, benefit-led
Money: financing up front ("from ~$89/wk*", demo)
CTA: "Get my free consult."
Voice: short lines, tasteful emoji — finish strong, momentum
Cost
Financing-first, never a cold price. AXIS: "from ~$89/wk*, exact plan at the free consult." Marchand: "prepared at your consultation; financing available."
"Tightening or a lift?"
Give the first read from the roadmap, then: "an elasticity check at the consult confirms it."
"Wait till stable?"
Honest yes — the roadmap starts with the stabilize step, no dead end.
"Does the GLP-1 matter?"
"Not to your candidacy — what matters is the skin left behind; medication questions go to your prescribing physician."
"Does it last?" / downtime
Honest + qualified, no absolutes; "your surgeon confirms at the consult."
"Not ready"
Nurture — send the roadmap guide, tag for the ladder, never push.
Escalate to a human immediately (tag bot:handoff-human, notify coordinator, pause bot) on:
bot:red-flag, immediate human, never answerNo medical advice
Never diagnose, treat, or guarantee outcomes. Every roadmap ends on the non-diagnosis line; weight loss is the qualifier, celebrated — never shamed.
Neutral language
No 2nd-person defect language ("your loose skin") — skin as a neutral phenomenon that can follow major weight loss.
TCPA / A2P
Opt-out on first SMS; honor STOP/HELP + quiet hours; outbound only to consented contacts.
PHI — pixel_safe
Minimum-necessary capture; no laxity / area / weight field ever to an ad pixel; detailed history goes to secure intake.
The GoHighLevel automation layer behind Funnel-3: one acquisition pipeline built backwards from the north star (lead → booked-and-shown consult → path-matched procedure), five leak-point workflows, the roadmap tag/field taxonomy, and the pixel_safe PHI gate. Capture is first (the gate unlocks the assessment), so a lead exists before a single question is answered. Every stage has a buyer-action entry and a named exit for both the positive and the leak case — no lead silently rots. Spec, implementation-ready; no live GHL touched.
Partial-capture / gate started
leak → speed-to-lead ①
Gate submitted: contact + consent
leak → unlock/assess abandon ②
4 answers → path + timing computed
Result screen rendered
leak → delivered-not-booked ③
Path-matched slot taken
leak → no-show ladder ④
Appt status = Showed
Path + price + financing shown
undecided → Deciding
Deposit taken / date set
→ review/referral ⑤
Engaged but not progressing — often the stabilize-first cohort. Any open/click bumps back to the matching active stage; "when you're ready" cadence, no pressure.
Not a candidate, or a bot bot:red-flag. Polite low-touch redirect; dnd if requested.
Trigger: roadmap_unlocked / partial-capture / new-lead, or Missed-Call-Text-Back.
Channels: instant SMS (path/area-matched) + Starling outbound + owner notify.
Trigger: roadmap_started/partial present, assessment_complete absent after 30 min.
Timing: +30 min → +4h → +1 day (decreasing).
Trigger: roadmap_delivered, consult-booked absent after ~1h.
Sequence — one objection per touch, matched to path/area/timing:
(a) Reminder ladder — pre-empts the no-show:
(b) Recovery — status = No-Show:
Trigger: closed-won + a satisfaction milestone (not day 1).
Surfaces the no-credit-impact estimate ("~$89/wk*", demo) in ①/③ and on the result screen; the financing_interest tag drives it. Cherry / PatientFi / CareCredit terms are demo placeholders — verify-live per clinic before launch.
Brand (routes voice skin):
brand:marchandbrand:axis
Source: src:meta-coldsrc:meta-warmsrc:retarget
Path router: path:tightenpath:contourpath:combinedpath:lift
Timing: timing:stabilize-firsttiming:ready-window · glp1_route
Stage / behavior: new-leadroadmap-unlockedassessment-completeconsult-bookedclosed-won
Routing / suppression: qualifiedlong-term-nurturedndhuman-handled
Every payload carries pixel_safe:true and glp1_route:true. These are the hooks the GHL layer listens for:
The pixel_safe gate — PHI never to Meta Pixel / CAPI
Embedded on the result screen (peak intent, no dead-end). Round-robin across coordinators/surgeon, 30–45 min, 10-min buffer, 12–24h min-notice. The consult label matches the routed path (tightening / contouring / body-lift).
Card-on-file / deposit hold to reserve — the strongest no-show reducer.
Two-way SMS confirm ("reply C"); reschedule link in every message. Marchand CTA "Arrange a private consultation" (no urgency); AXIS "Reserve my free consult" + financing line.
TCPA / A2P 10DLC: per-clinic Trust Center registration; consent checkbox + timestamp; quiet hours ~9am–8pm local. Email-only until A2P approved.
HIPAA / BAA: signed GHL BAA; minimum-necessary capture; no PHI in owner notifications.
Content: no weight-loss framing / no 2nd-person defect language / no guarantees; before/afters LP-only, cosmetic-not-weight-loss, 18+; every $/% is demo — verify Cherry/PatientFi/CareCredit live.
Permissioned, platform-native social proof mounts here across the funnel. Shown as an illustrative demo placeholder — real, consented reviews are set per clinic at onboarding.
Demo / proof template for a Penguin Agents build. Marchand Aesthetic Surgery, AXIS Body Co., Boutinic Aesthetics, KELVIN and FORGE are fictional demonstration brands, not real practices. Body contouring, skin tightening and body-lift procedures are cosmetic and elective — not weight-loss treatments; this funnel addresses the skin and contour that can remain after weight has already been lost. No weight-loss before/afters anywhere; before/after imagery is LP-only, cosmetic-skin, demo-labeled. Individual results vary and are not guaranteed; nothing here is medical advice or a diagnosis; path and timing are confirmed only by a board-certified surgeon at consultation. GLP-1 medications (Ozempic, Wegovy, Zepbound) are named only as context for how weight may have been lost — medical questions belong with your prescribing physician. Adults 18+. Financing figures ($89/wk, ~$59/wk) are demonstration placeholders — verify Cherry / PatientFi / CareCredit terms before launch.